I inform you about an interesting initiative of our technical supplier Elite:
Let’s do something to help the people of Haiti. Elite, the leading Italian company in the cycling sector has decided to hit the field immediately to help the people of Haiti, the Caribbean island that was recently devastated by a terrible earthquake.
The initiative is called “Elite for Haiti”, and it calls for immediate production and distribution of a special water bottle with the colours of the Haitian flag and two hands reaching out to each other in a universal symbol of aid. All proceeds will be donated to charity.
“Through the media we’ve learned that the lack of drinking water is one of the foremost emergencies on the island – explains Elite Marketing Director Alessio Sartore -. These water bottles will not only serve to quench the thirst of athletes, but we hope that they can contribute to bringing water and aid to the Haitian people”.
This Elite proposal aims to be purely charitable, serving no commercial gain whatsoever.
“The production costs of the Elite water bottles for Haiti will be entirely sponsored by the company and proceeds from their sale will be donated entirely to charitable organizations for the people of Haiti through the Doctors of Médecins sans Frontières - continues Alessio Sartore-. With a simple gesture you can do something important to help those in need. In these hours our staff is working hard to get the initiative up and running. Presumably the water bottle will be available in most cycling shops starting in early February”.
